Based on the Harris Poll survey of EquiTrend of the most popular brand for many types of goods, Yamaha motorcycle was selected as the most popular brand in the United States in 2012.
This year, the agency was surveying as many as 38 529 consumers over the age of 15 years commencing on January 31 to February 20, 2012. Each customer will be asked to rate 40 randomly selected brands.
For the motorcycle category, the names are competing on the most popular Honda, Yamaha, Suzuki, Kawasaki, and Harley-Davidson. Yamaha performing with the highest value of 50.88 points, and get rid of Harley-Davidson motorcycle had previously been the most popular brand in the United States, which stood at 50.53 points.
For the three other brands, Honda, Suzuki, Kawasaki and recorded the average value of 48.20 points. Assessment was taken based on the quality of the brand, customer connections, and also news about the brand throughout the United States.